Raise a Glass to Green
Raise a Glass to Green
Kraiburg USA, a global leader in thermoplastic elastomers, hosted a Happy Hour event at NPE 2024 to introduce its new sustainability product series. I was brought on to design a branded e-vite that effectively communicated the event details while visually reinforcing the company’s green initiative.
Kraiburg USA, a global leader in thermoplastic elastomers, hosted a Happy Hour event at NPE 2024 to introduce its new sustainability product series. I was brought on to design a branded e-vite that effectively communicated the event details while visually reinforcing the company’s green initiative.
Client
Kraiburg USA
Client
Kraiburg USA
Project Type:
Graphic Design
Project Type:
Graphic Design
RELEASE
2024
RELEASE
2024
Credit
Beatriz Garza
Credit
Beatriz Garza
The Challenge
The Challenge
This was Kraiburg USA’s first event highlighting sustainable materials, and the invitation needed to reflect a polished, professional image with an innovative and eco-conscious visual identity. As my first freelance project, I was also learning how to navigate client communication, feedback rounds, and brand compliance.
Key constraints included:
Use of brand-approved colors and patterns
Integration of both the company and event logos
Clear communication of event details
Multiple design explorations with varied layout and tone
This was Kraiburg USA’s first event highlighting sustainable materials, and the invitation needed to reflect a polished, professional image with an innovative and eco-conscious visual identity. As my first freelance project, I was also learning how to navigate client communication, feedback rounds, and brand compliance.
Key constraints included:
Use of brand-approved colors and patterns
Integration of both the company and event logos
Clear communication of event details
Multiple design explorations with varied layout and tone
My Role
My Role
I served as the sole designer for this project, responsible for:
Interpreting the creative brief and translating it into multiple visual concepts
Incorporating provided assets (logos, patterns, colors) into cohesive layouts
Presenting several unique design directions
Iterating based on client feedback
Delivering final production-ready files for distribution
I served as the sole designer for this project, responsible for:
Interpreting the creative brief and translating it into multiple visual concepts
Incorporating provided assets (logos, patterns, colors) into cohesive layouts
Presenting several unique design directions
Iterating based on client feedback
Delivering final production-ready files for distribution
Impact
Impact
After reviewing several concepts, the client selected a final design that was modern, clean, and aligned with the sustainability theme. The project was well-received and led to continued collaboration—resulting in three additional design projects with Kraiburg USA.
Client outcomes:
A strong visual statement for the sustainability launch
Increased internal engagement and participation at the event
Ongoing freelance partnership based on successful delivery
After reviewing several concepts, the client selected a final design that was modern, clean, and aligned with the sustainability theme. The project was well-received and led to continued collaboration—resulting in three additional design projects with Kraiburg USA.
Client outcomes:
A strong visual statement for the sustainability launch
Increased internal engagement and participation at the event
Ongoing freelance partnership based on successful delivery
Next Steps
Next Steps
This project taught me how to confidently lead visual design work with corporate clients and highlighted the value of offering multiple creative directions. I continue to build on this foundation by refining my process for brand-aligned communications and expanding my portfolio with international collaborations.
This project taught me how to confidently lead visual design work with corporate clients and highlighted the value of offering multiple creative directions. I continue to build on this foundation by refining my process for brand-aligned communications and expanding my portfolio with international collaborations.