The Art of the Bar
The Art of the Bar
Black Orchid Bar Co. is a high-end private event bartending service that caters to weddings, corporate events, and curated gatherings across Central Texas. Their brand needed to convey elegance, professionalism, and flair—without losing its bold, approachable character. I partnered with them to craft a visual identity that matched their elite service, resulting in a sophisticated logo, strong typographic system, and a polished digital brochure that would elevate their client outreach.
Black Orchid Bar Co. is a high-end private event bartending service that caters to weddings, corporate events, and curated gatherings across Central Texas. Their brand needed to convey elegance, professionalism, and flair—without losing its bold, approachable character. I partnered with them to craft a visual identity that matched their elite service, resulting in a sophisticated logo, strong typographic system, and a polished digital brochure that would elevate their client outreach.
Client
Black Orchid Bar Co.
Client
Black Orchid Bar Co.
Project Type:
Graphic Design/Branding
Project Type:
Graphic Design/Branding
RELEASE
2025
RELEASE
2025
Credit
Beatriz Garza
Credit
Beatriz Garza
The Challenge
The Challenge
The founders wanted to stand out in a competitive market of mobile bar services while still feeling accessible to a wide range of event clients—from wedding planners to corporate hosts. The brand had to feel upscale but not stuffy, creative but not chaotic. The main goal was to create a consistent, visually compelling identity that could build credibility and attract premium clientele.
The founders wanted to stand out in a competitive market of mobile bar services while still feeling accessible to a wide range of event clients—from wedding planners to corporate hosts. The brand had to feel upscale but not stuffy, creative but not chaotic. The main goal was to create a consistent, visually compelling identity that could build credibility and attract premium clientele.
My Role
My Role
I led the graphic design efforts across three key deliverables:
Logo Design: A custom mark featuring a hand-illustrated black orchid paired with a clean, modern serif logotype to reflect sophistication and individuality.
Typography System: I curated a dual-font system that combines a bold, editorial serif for headlines with a sleek sans serif for body text—balancing personality with readability.
Marketing Collateral: I designed a digital brochure that highlights services, sets a clear brand tone, and visually mirrors the premium, personalized experience Black Orchid offers. This piece is used across platforms for client outreach and event partnerships.
I led the graphic design efforts across three key deliverables:
Logo Design: A custom mark featuring a hand-illustrated black orchid paired with a clean, modern serif logotype to reflect sophistication and individuality.
Typography System: I curated a dual-font system that combines a bold, editorial serif for headlines with a sleek sans serif for body text—balancing personality with readability.
Marketing Collateral: I designed a digital brochure that highlights services, sets a clear brand tone, and visually mirrors the premium, personalized experience Black Orchid offers. This piece is used across platforms for client outreach and event partnerships.
Impact
Impact
The updated branding and brochure helped Black Orchid Bar Co. make a memorable impression on planners and venues across Texas. With a strong visual foundation, the company has increased its visibility, secured new clients, and strengthened its position in a competitive industry. The cohesive identity communicates their value instantly—setting them apart as more than bartenders, but collaborators in creating unforgettable events.
The updated branding and brochure helped Black Orchid Bar Co. make a memorable impression on planners and venues across Texas. With a strong visual foundation, the company has increased its visibility, secured new clients, and strengthened its position in a competitive industry. The cohesive identity communicates their value instantly—setting them apart as more than bartenders, but collaborators in creating unforgettable events.
Next Steps
Next Steps
The next phase of work includes expanding the brand system across additional platforms, such as event signage, cocktail menus, and social media templates—ensuring every touchpoint speaks the same premium design language.
The next phase of work includes expanding the brand system across additional platforms, such as event signage, cocktail menus, and social media templates—ensuring every touchpoint speaks the same premium design language.