Overview
Role: UX/UI Designer
Industry: Software Consulting
Platform: Responsive Website
Responsibilities:
UX/UI Design
Information Architecture
Content Strategy
Visual Design
Stakeholder Collaboration
Challenge
Five Pack's website no longer reflected the company's evolving services, expertise, or brand. As the company expanded into areas such as AI consulting and Apple Consultants Network certification, the website needed a modernized experience, clearer messaging and improved navigation.
My role was to redesign the experience, improve the site's information architecture, and create a more cohesive visual system across the website.
Reserach
I reviewed the existing website to identify opportunities for improvement and evaluated how users would navigate key information.
I also reviewed competitor websites to identify common patterns and opportunities to better differentiate Five Pack.
Findings & Solutions
Clarifying the Service Offering
Insight
The website made it difficult to quickly understand what Five Pack offers.
Solution
I reorganized the Services section, simplified content, and introduced clearer descriptions for each service.
Improving Information Hierarchy
Insight
Important content competed for attention, making it harder for users to identify key information.
Solution
I redesigned page layouts to establish a stronger visual hierarchy and improve content organization.
Strengthening Brand Messaging
Insight
The website didn't fully communicate Five Pack's expertise or differentiators.
Solution
I rewrote content and designed new sections highlighting Launch Lab, AI services, Apple Consultants Network certification, and client partnerships.
Creating a More Cohesive Experience
Insight
Visual styles and interactions varied throughout the site.
Solution
I established a more consistent visual language through updated layouts, typography, imagery, and reusable interface components.
Outcome
The redesign created a clearer, more consistent website that better communicates Five Pack's services and expertise. The updated structure also provides a scalable foundation for future content and feature additions.
Reflection
This project reinforced the importance of content strategy in web design. Clear messaging and thoughtful information architecture were just as important as the visual design in helping users understand the company's value.
